Content Marketing
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Content Strategy
I led the strategy.
Ironclad Case StudyThe Ironclad Journal, an SEO-driven content hub for legal ops
Content Strategy Consultation for Email Marketing Client
Content Strategy for Zapier’s AI Zapathon -
Blogs and Guides
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Emails
I created original email series and wrote the content.
Summer camp for your inbox, featured on Really Good Emails
Ann Handley: The robots are coming, featured on Really Good Emails
Dear Emma, an email marketing advice column
The Higher Ed High-Five, a newsletter for universities
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Webinars
I drove the content strategy and hosted live events.
45 Minutes to a Stress-Free Email Marketing Strategy
Deep Dive: Higher Ed Email Benchmarks Report -
Infographics
I drove the content strategy and wrote the copy.
Mapping Your Subscriber Experience
Anatomy of an Email: Chipotle -
Speaking
I created and presented the content to a live audience.
Email Marketing 101, Internet Summit
Email Marketing Automation, Digital SummitDigital Marketing Without Losing Your Mind, Nashville Fashion Week
Creative Writing & Media
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Books
The Book of Comforts
Published by Zondervan, an imprint of Harper CollinsDevotional writer, She Reads Truth Bible
Published by B&H Publishing (Over 1,000,000 Sold!)
Kind Words
(Because what kind of content marketer would I be without social proof?!)
“Kaitlin is the kind of person you dream of having on your team. She is infallible in delivering stellar content, working rapidly (but thoughtfully—without ever sacrificing quality), collaborating effectively, and thinking strategically.”
— Chelsea Castle, Brand Lead at Close
“Kaitlin is an incredible storyteller, both on the page and in person. She works harder than almost anyone I know, writing clever copy and thoughtful blog content (usually with amazing pop-culture Easter eggs). She's also an excellent planner, speech-writer, and speaker.”
— Kaitlin Westbrook, Copy Lead at BlueHost
“Kaitlin is the person you've always wanted on your team! She's empathetic, dependable, and creative. Whether it was brainstorming presentations for an event or interviewing customers for case studies, Kaitlin always brought fresh ideas, stayed strategic, and nurtured relationships along the way. She is passionate about what she does and always finds a way to make even a not-so-exciting topic easy (and even enjoyable) to read!”
— Maranda Borchert, Customer Advocacy at Zapier