Content Marketing
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Content Strategy
The Ironclad Journal, an SEO-driven content hub for legal ops
Content Strategy Consultation for Email Marketing Client
Content Strategy for Zapier’s AI Zapathon -
Blogs and Guides
Ironclad: Author page
- The 15 Best Contract Management Tools in 2025
- Embracing Generative AI for Law
- Harnessing AI for Contract Analysis
- What Is Contractural Risk?
- How to Evaluate Legal AI Tools: The 4 Cs Framework
Roller:
- Digital Ticketing Solutions: A Complete Guide for Venue Owners and Operators
- Cashless Payments for Venues: Methods, Fees, Security and Guest Experience
- Ice Rink Business Guide: Costs, Revenue Opportunities, and Tips for Success
- Obstacle Course Franchises: A Step-by-Step Guide
Purchaser:
- How to Protect Your Procurement Data Privacy in the Age of AI
- How Tariffs Work: A Practical Guide for ImportersEmma: Author page
- Emma’s VP of HR Talks Women in Tech on the Lean In Podcast
- The Art of Writing an Apology Email
- Email Showdown: Lululemon Vs. Outdoor Voices
- Survey Says Quality Over Quantity: Key Takeaways From Our Subscribers
- How to Drive Organic Traffic to Your Email List -
Emails
Summer camp for your inbox, featured on Really Good Emails
Ann Handley: The robots are coming, featured on Really Good Emails
Dear Emma, an email marketing advice column
The Higher Ed High-Five, a newsletter for universities
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Speaking
Email Marketing 101, Internet Summit
Email Marketing Automation, Digital SummitDigital Marketing Without Losing Your Mind, Nashville Fashion Week
Creative Writing & Media
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Books
The Book of Comforts
Published by Zondervan, an imprint of Harper CollinsDevotional writer, She Reads Truth Bible
Published by B&H Publishing (Over 1,000,000 Sold!)
Kind Words
(Because what kind of content marketer would I be without social proof?!)
“Working with Kaitlin was refreshingly straightforward. She was incredibly responsive throughout our project, took feedback well, and incorporated edits quickly. Her efforts, particularly on SEO articles, drove results: We saw increases in both AI search visibility and overall rankings for the content she produced. Kaitlin really shines when she gets to dive into topics that spark her interest, so the more room for creativity you can give her, the better! I’d be happy to work with her again.”
-Swapna Dhamdhere, Content Marketing Lead at Ironclad
“Kaitlin is the kind of person you dream of having on your team. She is infallible in delivering stellar content, working rapidly (but thoughtfully—without ever sacrificing quality), collaborating effectively, and thinking strategically.”
— Chelsea Castle, Brand Lead at Close
“Kaitlin is an incredible storyteller, both on the page and in person. She works harder than almost anyone I know, writing clever copy and thoughtful blog content (usually with amazing pop-culture Easter eggs). She's also an excellent planner, speech-writer, and speaker.”
— Kaitlin Westbrook, Copy Lead at BlueHost
“Kaitlin is the person you've always wanted on your team! She's empathetic, dependable, and creative. Whether it was brainstorming presentations for an event or interviewing customers for case studies, Kaitlin always brought fresh ideas, stayed strategic, and nurtured relationships along the way. She is passionate about what she does and always finds a way to make even a not-so-exciting topic easy (and even enjoyable) to read!”
— Maranda Borchert, Customer Advocacy at Zapier